OpenAI’s Ambition Meets Marketer Caution

As a journalist who still marks up media plans by hand, I keep returning to one point — Internal revenue goals are huge; eMarketer expects a far more modest U.S. ramp.

I am less interested in keynote poetry than in the levers a brand can actually toggle before Friday’s budget meeting.

1. Define the conversion before you scale
2. Separate brand safety from performance tests
3. Compare incrementality, not vanity CTR

Source: Digiday. Numbers and product claims above come from that reporting; interpretation is mine.