Design Archives - 100 Days news

My Take: Human Texture Beats Perfect Synthetic Gloss

After years of reviewing rebrands, I still trust work that looks touched by people.

Optical Arts’ in-camera approach is a reminder that production is design.

Without process footage, the Grand Prix magic might have evaporated.

Show the craft, simplify the mark, and leave room for emotion.

Apple’s black-and-white system spans hundreds of titles — consistency is not sameness.

Jury president Greg Quinton praised work that showed how it was made.

The rebrand’s sound design aims for cinema weight, not streaming UI jingles.

Only a third of subscribers could tag Ted Lasso as an Apple title — clarity became the brief.

Gold Lions for Bradesco work showed cultural specificity still wins.

Adaptive product stories still cut through when craft is visible.