Field Note: Podcasts Are TV Now — Treat Them That Way
If it needs cameras and exclusivity, it needs TV-grade packaging.
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Podcast picks and audio insights for marketing minds.
What Marketers Should Ask Before Sponsoring Video Podcasts
Demand completion rates, not just downloads.
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Will Advertisers Follow Podcasts Onto Netflix Screens?
Brand safety and measurement will decide budgets.
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Female-Led Pop Culture Slates Get Fresh Network Push
Podium explicitly expands that lane with Paytas.
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Creator Networks Bet on Fandom Over Pure Downloads
Podium’s pitch is personality and cross-platform reach.
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Distribution, Audience Dev, and Brand Partnerships
Podium’s services stack mirrors what creators actually need.
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Podium Backs Creator-Led Slates Across Platforms
Theo Von and other personality shows sit inside the same bet.
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The Roost Rebrands as Podium With Trisha Paytas
Night’s podcast unit relaunches video-first and signs Just Trish.
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Jay Shetty Deal Shows Streamers Still Pay for Stars
Nine-figure partnerships echo the last boom’s risk profile.
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