Entertainment Archives - 100 Days news

My Take: Entertainment Marketing Is Becoming Identity Design

Hits without credit are wasted spend — packaging is strategy.

Heartstopper-style extensions keep fandom warm between seasons.

The last podcast boom ended badly — this one needs retention proof.

The Vox pact sits on top of earlier co-exclusive and multi-show deals.

Podcasts fill hours that scripted originals cannot economically cover.

Early 2026 viewing data suggests podcasts are more than a novelty row.

Weekly video drops become appointment viewing, not just RSS episodes.

Vox’s Unexplainable and Switched on Pop join the streamer’s podcast hub.

Ownership shifts set up new distribution partnerships within days.

Craft-led identity systems beat another trailer cutdown.