Advertising Archives - 100 Days news

My Field Note: Platforms Are Rewriting the Ad Object

The unit of creative is no longer a single file — it is a system of variants.

Credits plus specialist roles signal a marketplace being built in public.

Topic exclusions reduce the fear of awkward adjacency.

Performance language matters more than novelty decks.

Test enhancements that invent backgrounds need human sign-off.

QA checklists must include platform mutations, not only approved masters.

Music, 3D, overlays, and comment surfacing are on unless you manage them.

Shoppers can restyle rooms with catalog products before purchase.

Scale is not the question anymore — brand control is.

Meta Superintelligence Labs’ image model will power Advantage+ creative variations.