Suncorp Haven Takes Titanium for Boundary Pushing
Titanium still marks ideas that challenge category orthodoxy.
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Advertising shifts, media bets, and campaign lessons.
Project Genie Wins Digital Craft at Cannes
Google DeepMind’s craft win shows tech demos can still be creative objects.
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Columbia’s Expedition Impossible Activates Brand Experience
Activation Lions reward lived risk, not booth giveaways.
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Heineken’s Creator Work Keeps Influencer Craft Honest
Creator Lions reward partnerships that feel authored, not scripted to death.
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KitKat’s Heist Stunt Shows PR Can Still Be Playful
Burson’s KitKat work reminded the room that earned attention beats forced virality.
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Uber Eats Lets Fans Build a Super Bowl Spot
Interactive media ideas still earn Lions when participation feels real.
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Heinz ‘Look Familiar?’ Keeps Print Sharp
Print & Publishing Grand Prix energy proves physical ideas still travel.
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Cannes 2026: Claude Campaign and Craft Steal the Week
Mother’s Claude work and Apple’s craft-heavy rebrand set the tone for an AI-obsessed festival.
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DSA Migration Timelines Slip Again — Plan Anyway
Deadlines moved after advertiser feedback; waiting is still a risk.
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Google’s AI-First Ad Stack Keeps Expanding
AI Max and related tools push advertisers toward automated intent capture.
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