DSA Migration Timelines Slip Again — Plan Anyway
Here is my read after a week of calls with marketers: Deadlines moved after advertiser feedback; waiting is still a risk.
What matters for teams on the ground is simpler: what changed this week, what to test next, and what to refuse by default.
- Audit default toggles weekly
- Keep a human brand veto
- Log which variant actually served
| Signal | Detail |
|---|---|
| Platform | What changed |
| Meta Muse Image | Advantage+ image generation |
| ChatGPT Ads | Credits + conversion tools |
| Cannes Lions | Craft and AI narratives |
That is the practical frame I use with clients and editors alike: celebrate the launch, then demand the control panel. Tools without ownership create expensive confusion dressed up as innovation.
Source: ALM Corp. Numbers and product claims above come from that reporting; interpretation is mine.