OpenAI Hands Out Ad Credits to Seed Habit

Here is my read after a week of calls with marketers: Promo coupons of $50–$100 mirror every platform’s early growth playbook.

What matters for teams on the ground is simpler: what changed this week, what to test next, and what to refuse by default.

1. Define the conversion before you scale
2. Separate brand safety from performance tests
3. Compare incrementality, not vanity CTR

Source: Digiday. Numbers and product claims above come from that reporting; interpretation is mine.