Marketing Archives - Page 2 of 2

Creative Testing Beats Cheap Impressions in Social

CTR climbed 33% while CPM rose only 9% — craft is the efficiency lever.

Budget mix data shows TikTok holding roughly one-sixth of paid social spend.

Paid social clicks jumped 53% with CPC down 18% — creative quality is doing the heavy lifting.

Skai’s Q2 read shows retail media spend up 26% while CPC stayed near a dollar.

Spend climbed 17% while clicks barely moved — marketers are paying more for scarcer click pools.

DSP share of Amazon Ads investment climbed during Prime Day as CPC fell.

When AI answers resolve queries before a click, classic last-click stories fall apart.

When bots outpace humans in some traffic slices, engagement metrics need a second look.

Marketers and publishers are adapting as answer engines resolve intent on-platform.

OpenAI dropped invite-only limits so American brands can launch ads without enterprise deals.