Amazon DSP Scales During Prime Day Week
I have covered platforms like this for more than seven years, and DSP share of Amazon Ads investment climbed during Prime Day as CPC fell.
For context, see Wikipedia: Amazon (company).
The useful question is not whether AI shows up in the stack. It already does. The question is who owns taste, safety, and measurement when the platform rewrites the asset.
- Define the conversion before you scale
- Separate brand safety from performance tests
- Compare incrementality, not vanity CTR
| Signal | Detail |
|---|---|
| Channel | Signal this month |
| ChatGPT Ads | Open access + conversion tools |
| Google Shopping | Budget share rebound |
| Paid social | Clicks up, CPC softer |
Source: Skai. Numbers and product claims above come from that reporting; interpretation is mine.