Case Study: Physical Logo Shoot vs CGI Shortcut
Days of R&D and terabytes of footage became the differentiator.
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Case studies that show what worked and what failed.
Case Study: Paid Social Efficiency Without Cheap CPMs
CTR up 33% with modest CPM rise — creative drove the quarter.
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Case Study: Retail Media’s Stable CPC Through Scale
Spend and clicks rose together without a CPC blowout.
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Case Study: Q2 Search Cost Inflation Under AI Answers
2% click growth against 17% spend growth is the new normal risk.
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Case Study: Apple TV’s Recognition Fix
Research showed weak title attribution — the rebrand answered a measurement problem.
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Case Study: Recognition Research Driving Design Spend
33% attribution for Ted Lasso made the business case undeniable.
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Case Study: Prime Day DSP Share Jump
DSP’s share of Amazon Ads investment rose from 17.9% to 25.5%.
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Case Study: Cannes Criteria Tightening and Entry Drop
25% fewer entries raised the signal-to-noise of winning work.
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