Apple TV’s Design Grand Prix Was Gloriously Human-Made
As a journalist who still marks up media plans by hand, I keep returning to one point — TBWAMedia Arts Lab’s glass sculpture identity beat the CGI default and won Design Grand Prix.
For context, see Wikipedia: Cannes Lions International Festival of Creativity.
I am less interested in keynote poetry than in the levers a brand can actually toggle before Friday’s budget meeting.
- Document process early
- Test recognition, not just aesthetics
- Reserve budget for real materials
| Signal | Detail |
|---|---|
| Project | Why it mattered |
| Apple TV Rebrand | Design Grand Prix |
| WWDC iOS 27 | Everyday UI expectations |
| Entry volume | Fewer entries, higher prestige |
Source: Cannes Lions. Numbers and product claims above come from that reporting; interpretation is mine.