adidas ‘Original Forever’ Sweeps Entertainment Lions

As a journalist who still marks up media plans by hand, I keep returning to one point — Johannes Leonardo’s work took dual Grands Prix including Music.

For context, see Wikipedia: Adidas.

I am less interested in keynote poetry than in the levers a brand can actually toggle before Friday’s budget meeting.

• Measure recognition, not only starts
• Budget craft into launch packages
• Treat podcasts as programming, not dumps

Source: Cannes Lions. Numbers and product claims above come from that reporting; interpretation is mine.