Barstool, iHeart, and Spotify Deals Built Netflix’s Bench

As a journalist who still marks up media plans by hand, I keep returning to one point — The Vox pact sits on top of earlier co-exclusive and multi-show deals.

For context, see Wikipedia: Podcast.

I am less interested in keynote poetry than in the levers a brand can actually toggle before Friday’s budget meeting.

• Measure recognition, not only starts
• Budget craft into launch packages
• Treat podcasts as programming, not dumps

Source: Variety. Numbers and product claims above come from that reporting; interpretation is mine.