Case Study: Muse Image Path Into Advantage+

As a journalist who still marks up media plans by hand, I keep returning to one point — Consumer model first, advertiser integration weeks later.

I am less interested in keynote poetry than in the levers a brand can actually toggle before Friday’s budget meeting.

1. Write the hypothesis first
2. Capture baselines before launch
3. Separate correlation from causality

Source: Meta for Business. Numbers and product claims above come from that reporting; interpretation is mine.