Making-Of Films Are Part of the Design Now
As a journalist who still marks up media plans by hand, I keep returning to one point — Without process footage, the Grand Prix magic might have evaporated.
I am less interested in keynote poetry than in the levers a brand can actually toggle before Friday’s budget meeting.
- Document process early
- Test recognition, not just aesthetics
- Reserve budget for real materials
| Signal | Detail |
|---|---|
| Project | Why it mattered |
| Apple TV Rebrand | Design Grand Prix |
| WWDC iOS 27 | Everyday UI expectations |
| Entry volume | Fewer entries, higher prestige |
Source: LLLLITL. Numbers and product claims above come from that reporting; interpretation is mine.