Uber Eats Lets Fans Build a Super Bowl Spot

As a journalist who still marks up media plans by hand, I keep returning to one point — Interactive media ideas still earn Lions when participation feels real.

I am less interested in keynote poetry than in the levers a brand can actually toggle before Friday’s budget meeting.

• Audit default toggles weekly
• Keep a human brand veto
• Log which variant actually served

Source: Eslogan. Numbers and product claims above come from that reporting; interpretation is mine.